All submitted projects are profiled in the CTBUH annual Best Tall Buildings book, irrespective of whether they achieve the highest award or not. This book is published in conjunction with a major international publisher and distributed internationally each year. It serves as excellent promotion of the projects, people, and innovations included. The intention of the book is to serve as a global snapshot of tall building construction and activity in any given year, and all projects are encouraged to submit to the awards program and be included in this important publication. The book is launched at the Awards Ceremony & Dinner each year, and is then sold in bookstores around the globe.